Websites and stores your team can update themselves.
Marketing sites and stores on WordPress, Shopify or a builder, or custom-coded, with AI search or chat where it helps. The site, the domain and every account stay in your name.
Not the right team for an app with logins, payments and an admin area. For that, see AI web apps.
- Built on
- WordPress · Shopify · custom
- From
- US$1,199 a month
- After launch
- Care, US$599 a month
Yes, while it hasn't shipped. Order 48213 ships tomorrow, so you can still change it under Orders, then Edit address.
Six kinds of site we build.
Most projects are one of these, sometimes with an AI feature where it helps visitors.
Marketing sites on WordPress
Block themes your team edits in the WordPress editor, with custom blocks for the parts that must stay on brand.
Stores on Shopify
Product pages, collections and checkout on Shopify, set up so your team can run the store.
Sites on Webflow or another builder
When your team wants to design and publish pages without a developer.
Custom-coded sites
Hand-built pages when the design or speed needs more than a theme can give.
A chat that answers and books
Answers from your pages and docs, and hands over to a person when it should.
Use case: support assistant →Moves between platforms
A site moved to a new platform, with every old address sent to its new page.
Two sites we built and run ourselves.
This site and our marketing site both run on WordPress themes we built, with custom blocks, and fonts and scripts served from the site itself.
The site you're on: a WordPress block theme with custom blocks, a cost estimator, booking on Cal ID, and analytics through Google Tag Manager.
Our marketing site, moved from Webflow at north-star.io to WordPress, with every old address redirected to its new page.
A website on a monthly plan.
A set team and capacity each month, with no hourly rates. Change plan or stop with 30 days of notice, and keep everything built so far.
Scoping call
30 minutes on who the site is for, the pages it needs and who will update it.
- Time
- 30 minutes
- Price
- Free
- Ends with
- A written next step and the plan that fits
Small site or redesign
A few pages, a refresh, or a move to a new platform, on 40 hours a month.
- Time
- Monthly, until launch
- Price
- Pilot plan, US$1,199 a month
- Ends with
- A live site you own
Full site or store
A full marketing site or store, with an engineer, a designer, a tester and a project manager.
- Time
- Monthly, until launch
- Price
- Build plan, US$4,799 a month
- Ends with
- A live site or store you own
Care
Fixes, monitoring, security updates and small changes, on 20 hours a month.
- Time
- Monthly
- Price
- US$599 a month
- Ends with
- A report every month
In US dollars · platform fees and licences are extra
The right platform for who updates it.
We pick the platform from who will edit the site after launch, not from what we like to build.
WordPress
Editors already know it, and block themes keep every page on brand.
Plugins and core need updating, so it needs care after launch.
Shopify
Checkout, payments and stock handled for you, with apps for most store needs.
Monthly Shopify and app fees, and less control over checkout.
Webflow or another builder
Your team designs and publishes pages without a developer.
A monthly plan per site, and moving off it later means a rebuild.
Custom code
Full control of design and speed, for sites that need it.
Every change after launch needs a developer.
Analytics through Tag Manager
GA4 and Microsoft Clarity added through Google Tag Manager, so tags change without touching the site.
Consent rules apply in some regions.
Fonts and scripts on your own site
Served from your domain, not a third-party CDN.
Updating them is ours to do, not automatic.
Where AI helps on a website.
Only where it helps visitors find an answer or book a call. Most sites need one or none.
Chat that answers
Answers from your pages and docs, and hands over to a person.
Support assistant →Search with sources
Visitors ask a question and get an answer with the page it came from.
Company search →Lead scoring
Form leads enriched, scored and sent to the right person.
Lead qualification →A voice agent
Calls to the number on your site answered and booked, with a person on the hard ones.
Voice agent →Readable by AI assistants
An llms.txt file and clear page descriptions, so AI assistants can read what you offer.
Our llms.txt →Your site, your domain, your accounts.
Everything is set up in accounts you own, so you can change who runs the site at any time.
- Your accounts
- The domain, hosting, Shopify or builder plan, and analytics, all in your name.
- Leads
- Form leads go to the inbox, CRM or sheet you choose.
- Updates
- Security and plugin updates every month on the Care plan.
- Moving platforms
- Every old address redirected to its new page, so links and search listings follow.
What people ask first.
Short answers here. The scoping call gets you the long ones for your site.
Which platform should we use?
The one your team can update. WordPress for most marketing sites, Shopify for stores, a builder if your team designs pages, and custom code when nothing else fits.
What does a website cost?
A small site or redesign fits the Pilot plan at US$1,199 a month, and a full site or store the Build plan at US$4,799 a month. Platform fees and licences are extra, and listed before we start.
How long does it take?
It depends on the pages and the content. The scoping call ends with a time range for your site.
Can you move our site from another platform?
Yes. We map every old address to its new page and redirect it, as we did when our own site moved from Webflow to WordPress.
Who updates the site after launch?
Your team, in the editor, and we show them how. Or we do it on the Care plan, from US$599 a month.
Do we own it?
Yes. The site, the theme code, the domain and every account are yours.
Get this scopedin 30 minutes.
Bring the site you have, or the one you want, and who will update it. You leave with a written next step and a price range.
India time · confirmed on Cal ID