Privacy policy

1. Who we are

This site, northstarhq.ai, is run by NorthStar, based in Ahmedabad, Gujarat, India. We build AI web and mobile apps for companies. In this policy, "we" and "us" mean NorthStar.

This policy explains what we collect when you use the site, why, who else handles it, and how to use your rights.

2. What we collect

What you give us: your name, work email, company, what you want built and how you heard of us when you book a call, and your email and estimate when you ask us to email an estimate.

What the site records on its own: the pages you visit, the site or campaign that sent you (the utm tags in a link), your browser and device type, and your approximate location, through Google Analytics. Outside the EU, the UK and Switzerland, Microsoft Clarity also records how you use each page, such as clicks, scrolling and mouse movement, with anything you type into a form hidden.

We do not take payments on this site. The demos run on sample data, so please do not upload personal or confidential files to them.

3. The booking form

The booking form asks for your name, work email, company, what you want built and where you first heard of us. When you continue, we save your answers on this site and open our booking page on Cal ID with them filled in, together with the page you booked from, any estimate you made and the campaign that sent you. You pick a time and confirm there.

Cal ID creates the booking, sends the calendar invite and adds a Google Meet link. We use your details to prepare for the call, run it and follow up about it. If you are in the EU or UK, we rely on your request (steps before a possible contract) and our legitimate interest in answering it.

4. Analytics

We use Google Analytics 4 to count visits and a few actions: starting a booking, saving an estimate and finishing the idea finder. We use it to see which pages help people, not to advertise to you. Advertising features are off.

We also use Microsoft Clarity, which turns clicks, scrolling and mouse movement into heatmaps and replays of a visit, so we can see where a page confuses people. It hides what you type into a form. Google Tag Manager loads both on the page.

In the EU, the UK and Switzerland, analytics cookies stay off: Google receives only cookieless signals, and Clarity does not run. Elsewhere, Google Analytics sets first-party cookies (named _ga) that last up to two years, and Clarity sets first-party cookies (named _clck and _clsk) and Microsoft cookies such as MUID. You can block them in your browser settings, or Google's with its opt-out add-on.

5. Who we share it with

Only the services that run the site and the booking for us: Cal ID (booking pages and reminders), Google (Calendar, Meet, Gmail, Analytics and Tag Manager), Microsoft (Clarity) and Hostinger (which hosts the site and the database where we keep booking and estimate records). Each handles the data under its own terms.

We do not sell personal data, and we do not use it to advertise to you. Microsoft may also use what Clarity collects to improve its own products, including its advertising, as the Microsoft Privacy Statement explains. We would disclose personal data only if the law requires us to.

6. Where it is stored and for how long

These services store data on servers outside India, including in the United States and the European Union.

We keep booking and estimate records for up to two years after our last contact with you, unless you become a client, in which case we keep them for the length of the work and any period the law requires. Google Analytics keeps event-level data for two months; the totals in its reports stay longer. Clarity keeps recordings for 30 days.

7. Your rights

You can ask to see the personal data we hold about you, correct it, delete it, or stop us using it for anything other than what you asked for. If you agreed to something, you can withdraw that agreement at any time.

These rights come from India's Digital Personal Data Protection Act, 2023 and, if you are in the EU or UK, the GDPR. We reply within 30 days. You can also complain to the Data Protection Board of India or, in the EU or UK, your local data protection authority.

8. Contact

Send privacy questions and requests to yash@north-star.io, or write to NorthStar, Ahmedabad, Gujarat, India.