[Use case] Product · startups and new product lines

Your MVP live in weeks, on a stack you can grow.

A first version needs sign-in, payments and an admin area before the idea itself, and that plumbing eats the budget. For a founder with a few months of runway, every week spent on plumbing is a week without users.

Skip this if a no-code tool covers your idea. Start there and come back when it doesn't.

What you get
A live web app with sign-in, payments, admin and your core feature, on a stack you own
Phase length
5 to 6 weeks a phase
Price
From US$7,200 a phase
We need from you
Your prototype or idea, your pricing, and one person to test each week
[01] What it doesFour jobs, version 1

Signed in, paid, run.

01Sign-in done right

Email, Google or Microsoft sign-in, roles and password resets, from day one.

02Payments that work

Subscriptions or one-off payments through Stripe, with invoices and receipts.

03An admin area

Users, plans and settings for your team, without touching the database.

04Your core feature, with AI

The thing that makes your product different, built and tested on real questions.

Web app · admin
app.yourproduct.com/admin
Users1,284+86 this week
Paying231Stripe
AI answers today3,60294% kept
Recent paymentsStripe
CustomerPlanStatus
Linden StudioTeam, monthlyPaid
Ortega LegalPro, yearlyPaid
Bramble CoPro, monthlyRetrying
Phase 1 liveSign-in, payments, admin and the core featurePhase 2 planning✓ Phase 2 agreed
Concept · sample data
[02] How it worksPhase by phase

Built in phases, live after each.

Each phase ends with something real users can use. You decide the next phase from what they do.

01 · Phase 1

What goes live

Sign-in, payments, the admin area and the first version of your core feature.

Sign-inPaymentsAdmin
02 · Phase 2

What gets better

The core feature grows from what the first users did and asked for.

FeedbackFeatures
03 · Throughout

How it's built

One codebase on a modern stack, tested every week, with security from phase one.

TestsSecurity
04 · After

Who runs it

Support or a monthly team on the same code, which you own.

SupportYour code
MVP web app · demo Sample data

The demo needs a bigger screen, so it opens full screen on a phone.

ProductA portal for a law firm

Clients sign in, see their matters and ask questions.

  1. Sign-in

    Email and Microsoft sign-in, with roles for clients and staff.

  2. Payments

    Invoices paid by card through Stripe.

  3. AI answers

    Tested on 50 real client questions: 46 right.

Live

Phase 1 goes live with the AI answers switched on.

Accuracy on test questions 0.92 · bar 0.85
[03] Build pathTimes and prices from past builds

Blueprint, then version 1, then run it.

Each phase is priced on its own, so you can stop after any of them and keep everything built so far.

01

AI blueprint

A clickable prototype, the architecture and a fixed estimate.

Time
1 to 2 weeks
Price
US$1,800 fixed
Ends with
A plan you own
02

Version 1

Sign-in, payments, admin and your core feature, live after each phase.

Time
5 to 6 weeks a phase
Price
From US$7,200 a phase
Ends with
A live app with users
03

Run and grow

Support, or a monthly team for new features.

Time
Monthly
Price
From US$599 a month
Ends with
A report every month

In US dollars · monthly plans on the pricing page

[04] EstimateTwo minutes, before any call

Estimate this build.

Answer three questions and the estimator opens with the MVP already picked.

Typical · version 1 from US$7,200 a phase
Users at launch
Payments
AI features
Open the estimator
[05] Buy or buildThe tools that already do some of this

You may not need us. Here's how to tell.

No-code tools and AI app builders get many MVPs started. If one covers what you need, use it. These are the usual options and where each one stops.

ToolWhat it coversWhere it stops

Bubble

A no-code platform for web apps with users, payments and a database.

Quick to start, but moving off Bubble means a rebuild.

Lovable

Builds a web app from a description, with sign-in and a database.

A fast start; Lovable advises a security review for sensitive apps.

A freelancer

One developer building your MVP.

Can work well, but design, testing and running it are often left out.

When a custom build winsAI features that must be right, data that must be secure, or a codebase your next team can grow.

That is where an off-the-shelf app builder runs out, and where this build earns its price.

[06] Data, security and guardrailsWhat you own

Your code, your accounts.

Everything is built in accounts you own, so you can take the app to another team at any time.

Security from phase one

Sign-in, roles and data access checked before launch, not after.

Your accounts

Hosting, the database, Stripe and the app stores, all in your name.

Tested every week

Each week ends with a demo and tests on the real flows, not just the happy path.

Who decides

You choose what goes in each phase, and can stop after any of them.

[07] ProofA client build

Proof

Client build · Tibra HealthA clinical AI web MVP in five weeks.

Tibra Health's AI scribe went live as a five-week web MVP, and is now run under a monthly SLA with the mobile app on its way.

See the proof
[08] VariationsThe same build for other teams
[09] QuestionsBefore you call

Questions

How long until it's live?

The first phase takes 5 to 6 weeks and ends with real users signed in.

Who owns the code?

You do. It's built in your accounts from day one.

What stack do you use?

Usually Next.js or React on the web, with a managed database such as Supabase or Postgres. We pick what your team can grow.

What does it cost to run?

Hosting, the database, payment fees and model use. The AI blueprint lists each one with its monthly cost.

Can it become a mobile app later?

Yes. The same backend can serve iPhone and Android apps when you're ready.

What if we change direction?

Each phase is planned from what users did in the last one, so changing direction is part of the plan.

[10] Next30 minutes · no slides

Get this scopedin 30 minutes.

Bring your prototype, or just the idea and who it's for. You leave with a written next step and a price range for version 1.

NS
Scoping call30 min · video call

India time · confirmed on Cal ID