Ask your data a question. Get the number, and how.
Every question about the business goes to the one person who knows the database, and waits in their queue for days. For a team with 10 or more people asking for numbers each week, the answers arrive after the meeting that needed them.
Skip this if your dashboards already answer the questions people ask. Better dashboards will do.
- What you get
- Plain-English questions answered from your database and CRM, with the query shown
- Pilot length
- 4 to 6 weeks on one data source
- Price range
- Pilot from US$2,400, version 1 from US$7,200
- We need from you
- Read access to your database, your key definitions, and one analyst to check answers
Asked, answered, shown.
Ask the way you'd ask a colleague, and get the number, a chart and one line on what it means.
The query it ran and the tables it used, so an analyst can check any answer in seconds.
Revenue, active customer and churn mean what your team says they mean, not what the model guesses.
A short report on the numbers that moved, sent to Slack or email every Monday.
Most of the rise is on Starter, after the August price change. Pro and Team stayed flat.
SELECT plan, COUNT(*) AS churned FROM customers WHERE churned_at >= '2026-07-01' AND churned_at < '2026-10-01' GROUP BY plan;
One flow, with an analyst checking.
The AI writes the query and the summary. Your definitions decide what the words mean, and an analyst signs off anything that goes in a board pack.
What comes in
Questions from Slack or the web app, plus your database, CRM and the definitions your team agreed.
What it works out
Turns the question into a query, runs it read-only and explains the result in a line.
Where it puts it
The answer, chart and query go back to whoever asked, and the weekly summary goes out on Monday.
Who checks it
An analyst checks a sample of answers each week and approves new definitions.
The demo needs a bigger screen, so it opens full screen on a phone.
How many customers churned last quarter, by plan?
- Definition
Churned: no paid invoice for 60 days. Agreed by finance, 3 Mar.
- Query
SELECT plan, COUNT(*) FROM customers WHERE churned in Q3 GROUP BY plan
- Answer
38 customers churned: Starter 24, Pro 9, Team 5. Most of the rise is on Starter, after the August price change.
The answer, a chart and the query go back to Kim in Slack.
Confidence 0.93 · bar 0.85Pilot, then version 1, then run it.
Each step is priced on its own, so you can stop after the pilot if the answers aren't right often enough.
Pilot
One data source and the 20 questions your team asks most, with an analyst checking every answer.
- Time
- 4 to 6 weeks
- Price
- From US$2,400
- Ends with
- A go or stop, with the share of answers the analyst passed
Version 1
Your main sources, Slack and web, the weekly summary, and a log of every query.
- Time
- 5 to 6 weeks
- Price
- From US$7,200
- Ends with
- Answers people trust without asking an analyst
Run and improve
Model updates, new sources and definitions, and monthly tuning on the answers that were wrong.
- Time
- Monthly
- Price
- From US$599 a month
- Ends with
- A report every month
In US dollars · monthly plans on the pricing page
Estimate this build.
Answer three questions and the estimator opens with ask your data already picked.
Typical · pilot from US$2,400 · version 1 from US$7,200You may not need us. Here's how to tell.
BI tools and chat assistants now answer data questions. If one covers what you need, use it. These are the usual options and where each one stops.
Power BI Copilot
Answers questions and builds visuals from data already modelled in Power BI.
Only as good as the Power BI model behind it, inside Microsoft's stack.
ThoughtSpot
Search and AI answers over your warehouse, on a semantic layer you set up.
A full analytics platform your team has to set up and run.
ChatGPT data analysis
Upload a spreadsheet and ask questions about it.
Works on files you upload or attach; live databases need connectors an admin sets up.
That is where an off-the-shelf BI assistant runs out, and where this build earns its price.
It reads. It never writes.
The build is set up so a mistake becomes an answer an analyst corrects, not a change to your data.
A read-only database user that sees only the tables you allow. It can't change or delete anything.
Queries run inside your database. Only table names and results go to the model, in your cloud region.
Every answer comes with the query it ran, so nobody has to take a number on trust.
An analyst checks a sample of answers each week and signs off any new definition.
Proof
The first two pilots get the AI blueprint (US$1,800) free, in return for a case study with your name on it.
Same build, different questions.
Not sure this is your problem? These three use the same parts for a different job.
Board pack numbers for finance teams
Monthly figures pulled and checked against last month, with each number linked to its query.
See all use cases →Pipeline questions for sales leaders
Deals, win rates and forecasts asked in Slack and answered from the CRM.
See all use cases →Product usage questions for SaaS teams
Which features are used, by whom, and what changed after a release.
See all use cases →Questions
Can it change our data?
No. It uses a read-only user that sees only the tables you allow.
How do we know an answer is right?
Every answer shows the query it ran and the tables it used. An analyst checks a sample each week, and wrong answers are fixed at the definition.
Which databases does it work with?
Postgres, MySQL, SQL Server, Snowflake and BigQuery, and most CRMs with an API.
What does it cost to run?
You pay the model provider per question, and your database runs the queries as usual. The pilot report shows the cost per month.
What about personal data?
Tables with personal data can be left out or masked, and people only see answers from data they're allowed to see.
Can it make charts?
Yes. It picks a simple chart when one helps, and anyone can ask for the table instead.
Get this scopedin 30 minutes.
Bring the 20 questions your team asks most if you can. You leave with a written next step and a price range for the pilot.
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